Your trusted sup experts
Our Story - "For paddleboarders, by paddleboarders"
SUPboarder was launched in 2012 by co-founders Reuben Ellis and Will Rogers, both passionate stand up paddleboarders frustrated by the lack of online media available for SUP.
Driven by a vision of sharing a new and diverse sport to the mass market SUPboarder was created as a 100% online magazine allowing their content to reach the maximum audience size and utilise powerful high impact video media.
SUPboarder has grown to be the worlds most read, viewed and trusted stand up paddleboard magazine with an ever expanding team of passionate SUP experts ready to help you on your SUP journey.
Today, SUPboarder offers you over 3000 pages of freely available features, reviews and news as well as SUPboarder PRO, a premium subscription service unlocking even more content and expert support to anyone thats mad keen on SUP.
Our Mission - "Inspire the globe with real, honest and trusted information on SUP"
Our mission is to publish the best real, honest and trusted information on SUP to our community, delivered on the most up to date, user friendly and interactive platform possible. We aim to support maximising positive, enjoyable and sustainable participation in our sport through our online platforms SUPboarder and GeoSUP.
Global SUP Magazine since 2012.
SUP Tracker, Spot Finder and Social Network since 2016.
“SUPboarder guided me through what board I should buy as I progressed from beginner to intermediate SUP racer, through their freely available features and PRO Ask the Expert advice - thank you!”
“SUPboarder rules! Thanks for all your videos. Cheers!”
“If you’re getting into the sport then a modest investment in SUPboarder PRO is well worth it to avoid buying something unsuitable.”
“You guys do a great job teaching and explaining technique. Love that you've shown incorrect technique too as it helps me learn. Thank you!”
“Great site and really useful, particularly for a beginner. Just need to take the plunge and get a board now! ”
“Your reviews are the best online - nice and detailed but not too long in length.”
“I have watched many of the SUPboarder Pro board reviews and how to videos. They have been a fabulous guide and I feel that I am making good progress trying to put into practise the techniques.”
“Easily the best SUP resource out there. Clear concise information, professionally delivered and with great production values. SUP aficionados have been waiting for a quality resource like this for a long time.”
“Thanks for your videos, they are packed with info yet concise - hard to find these days. You have helped me find my feet with SUP.”
“The Top Gear of SUP!”
“Excellent Instruction. Very clear - it doesn't get much better that that!”
“SUPboarder provide excellent and informative tutorials - much appreciated!”
“The content is relevant, delivered in an easy and engaging manner, with new stuff that keeps on coming!”
“Went from zero to surfing my first wave thanks to the AMAZING content from the SUPboarder folks. They take all skill levels into consideration, and I'm eager to try out the more advanced tips. It's non-stop learning!”
Will Rogers ~ Sales, Operations & Equipment TesterRead more
Will co-founded SUPboarder with Reuben with a joint vision to create a media platform that did SUP real justice, a sport he is incredibly passionate about. Will deals predominantly with the business stuff - in short making sure advertising appears on SUPboarder and managing the SUPboarder PRO subscription service - he makes sure the machine works so we can keep delivering great content to our community. He works closely with our designers and web and app developers on technical projects but also ensures he finds time to be involved with kit testing across all disciplines to remain connected with the sport he loves. You will always find Will SUP surfing, touring/exploring, even racing and foiling. In particular, Will loves to push the boundaries of SUP adventure and will always have a SUP expedition on the horizon.
Reuben Ellis ~ Editor in Chief & Equipment EditorRead more
Reuben has been involved in water sports full time for 30 years. Growing up surfing before starting a career teaching a mix of paddle, wind and board sports. He spent 10 years in the retail sector of watersports developing an in depth understanding of products and the consumer before working on R&D for pioneering SUP brands. Driven by a vision of opening up a new and diverse sport to the masses through an innovative online platform, Reuben co-founded SUPboarder in 2012. His number one driver is helping people participate more, by getting on the right kit and the best tuition. A highly capable SUP surfer with an exceptional eye for technique, Reuben’s extensive and broad knowledge of watersports coupled with incredible passion enables him to lead our editorial team.
Lucy Ellis ~ Features Editor & Technique EditorRead more
Lucy has been stand up paddleboarding since the early days and set up a SUP school in 2010 which she still manages during the summer months. Lucy is our features editor, managing the sourcing and publication of written features coming from our team of global contributors. She is also responsible for planning and scripting most of the technique features, using her teaching skills to work closely with the relevant SUPboarder expert to ensure our technique features are top quality, concise enabling the fastest progression for our readers and viewers. Lucy enjoys SUP surfing as well as flat water cruising for chill out and exercise. She's also pretty competitive and can sometimes be seen on the start line of SUP races
Kieron Smith ~ Web DeveloperRead more
Kieron enables us to distribute SUPboarder Magazine all over the world by developing and maintaining our huge website. He is the true master mind of the functionality SUPboarder gives you and continually looking for ways to improve its performance. Kieron is head developer at Squareapple.co.uk and enjoys a bit of paddling with his family at home or when hunting out sun in Ibiza.
Simon Edwin ~ DesignerRead more
Simon designed SUPboardermag.com and our GeoSUP Mobile App. Simon started paddling in 2016 and can regularly be found exploring the beautiful beaches and coves in his area. He most enjoys paddling with friends and family as well as a little SUP fishing. Simon is relatively new to SUP but it helps him design a platform thats easy to use and accessible by all levels. Simon is creative director at www.studiose.co.uk