SUBSCRIBE
TO UPDATES

Starboard’s Plastic Offset Program (POP)

Starboard’s Plastic Offset Program (POP)

Starboard has created some of the world’s best windsurf and stand up paddleboards since 1994, and is the top choice for many champions and beginners around the globe. Although Starboard is not directly responsible for marine littering, they still use plastic in their production which means they still participate in a plastic economy that pollutes those waters with toxic plastic materials.

Starboard Co. has taken the SUP lead in offsetting the impacts of the plastic used in its business by creating the first Plastic Offset Program (POP). After calculating their Plastic Footprint, Starboard took the leap to “price in” its plastic use by assigning a financial value to the plastic used in production according to three different factors: duration of use, toxicity, and creation of waste. By accounting for these factors with an offset price, the Plastic Offset Program acknowledges the dynamic nature of the problems caused by plastics and further clarifies – and quantifies – the investment necessary to mitigate the impact of plastic used. This pricing scheme also encourages companies like Starboard to rethink and reinvent how they use plastic in an effort to reduce the external cost of the plastics they use. Eliminating plastics from production, or switching to less harmful varieties (and thus with lower offset prices) will lead to a reduced investment in the Plastic Offset Program, incentivizing companies such as Starboard to reengineer and reduce their plastic consumption habits.

SUPboarder is fully behind Starboards efforts in reducing their impact on the environment, and hopes that other brands follow suit so we can all feel happier using the boards beneath our feet.

Facebook Comments

SIMILAR ARTICLES

2019 Starboard PRO 7'10'' Reviewvideo

2
2019 Starboard PRO 7'10''x29'' Blue Carbon / £2299 If you're looking for a performance shaped surf SUP this year, this is the board everyone is...
Starboard Provideo

0
Reuben pulls out the bag and has a look at the new Starboard Pro 7'10''. This is a brand new board shape and size...
Hyper foilvideo

0
After the release of our 'First Look' video of the JP Australia foil board Starboard share with the world their take on the dedicated...
Benoit Carpentiervideo

0
It's great to see this video of Benoit Carpentier surfing the Starboard Longboard 9' in Hossegor, France. Benoit is a surf longboard champ and rips the solid...
bike SUPvideo

0
The Stecher Twins are always looking for new things to do on a SUP and new ways to get there too. Their new bike SUP...
BART DE ZWARTvideo

0
Starboard have produced a really interesting interview with long distance SUP paddling expert, Bart De Zwart. Bart talks about his tips and tricks for long...
Paddling Norway with Trevor Tunningtonvideo

0
In Trevor Tunnington's previous video he was paddling in Iceland with icebergs, whales, and waterfalls. Now he has moved on to the stunning Lofoten Islands...
flatwater SUP foilingvideo

0
Getting a SUP on the foil on flatwater without any craft pulling you or wave to help you is going to take a lot...