Will co-founded SUPboarder with Reuben with a joint vision to create a media platform that did SUP real justice, a sport he is incredibly passionate about. Will deals predominantly with the business stuff - in short making sure advertising appears on SUPboarder and managing the SUPboarder PRO subscription service - he makes sure the machine works so we can keep delivering great content to our community. He works closely with our designers and web and app developers on technical projects but also ensures he finds time to be involved with kit testing across all disciplines to remain connected with the sport he loves. You will always find Will SUP surfing, touring/exploring, even racing and foiling. In particular, Will loves to push the boundaries of SUP adventure and will always have a SUP expedition on the horizon.