Reuben has been involved in water sports full time for 30 years. Growing up surfing before starting a career teaching a mix of paddle, wind and board sports. He spent 10 years in the retail sector of watersports developing an in depth understanding of products and the consumer before working on R&D for pioneering SUP brands. Driven by a vision of opening up a new and diverse sport to the masses through an innovative online platform, Reuben co-founded SUPboarder in 2012. His number one driver is helping people participate more, by getting on the right kit and the best tuition. A highly capable SUP surfer with an exceptional eye for technique, Reuben’s extensive and broad knowledge of watersports coupled with incredible passion enables him to lead our editorial team.